At TSE, we are currently doing some exciting things around our branding and changing our website as we prepare for cooler things ahead. As I’m going through this process, I figured I’d share a thing or two about marketing materials. Do you really need them? If, yes, how should you use them?
Are marketing materials necessary?
How can you stand out to be different? In order to be successful, do the opposite of what everyone else is doing otherwise you will remain as a commodity. Plain, boring commodity. So your goal is to find out ways to stand out from the crowd and be different.
Strategies for more effective marketing materials:
- Showing empathy
Selling is not all about you. It’s not about you, you, you. Create a way to talk about them, them, them. Being empathic is having that power to really get into the shoe of the other person.
- The art of giving gifts
Use gifts as an opportunity to build relationship and get information out of potential prospects.
- Business cards that clients will like
What can you do to make your business cards stand out? Make it the best card ever even if it can cost more money. Create something that’s going to stand out to your prospects so they can remember you. Print it on the thickest card paper as possible. The thicker it is, the meatier it is. John Ruhlin, in an interview with Pat Flynn, talks about giving a metal business card. How unique is that?
- Resume that tells a story
When creating your resume, make sure each bullet point tells a story. Use percentages and numbers to be more specific.
What are some of the things you do with your marketing materials to make them effective? I would love to hear and learn more about them.
Today’s Major Takeaway:
When creating a marketing material, make sure you recognize that the brand is tailored towards your customers. Make sure whatever you provide stands out. Be creative. Be purple. Be different
Pat Flynn’ Smart Passive Income interview: The Art of Giving Gifts with John Ruhlin
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