Today’s guest is John Lagoudakis an online marketer full time since 2008. He’s going to drop some valuable insights into the challenges he faced, how he changed his business model, and the results he got.
Here are the highlights of my conversation with John:
The biggest challenges John faced as a seller:
- Not having total control over the product being an affiliate
- Failure to build a list and sending them to a landing page
- Challenges related to free traffic so there is a need for some paid traffic as well
- What models to use to best monetize the knowledge he has
Different models John tried:
- Membership site
Where you want to be in a business with recurring billing. However you can, incorporate recurring billing into it. It gives you peace of mind because you know money is coming in every month.
John created a platform that had training videos where he was teaching people how to start their own online business. People joined but they didn’t stay very long because they were not interested in doing the technical stuff.
- Done-for-you service
John then changed his business model and this is what worked for him. He created a done-for-you service where they pay a low monthly fee and he takes care of the online marketing for them:
- Email marketing
- Website updates
- Sales funnel conversion
- Social media management
John’s Major Takeaway:
You can pretty much monetize anything. A lot of people come online and want to become affiliates but there are so many people doing that. Find something you’re passionate about or something you’re interested in. Just offer as much value as you can to your market and build a following.
Learn more about John on www.johnlagoudakis.com and take advantage of his free reports including Penny Traffic or get a free consultation with John about your business.
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